Surry Business

Filming is under way for the fourth season of “Simple Living with Wanda Urbanska,” the public-television television series produced in Mount Airy by Frank Levering and Wanda Urbanska. For the first time, it’s being shot in high definition (HD).

Season 4’s 13 half-hour shows will be released in April 2008, through American Public Television in Boston, to public television stations nationwide. Once again, the producers are working in partnership with UNC-TV.

Twenty-six shows already are in distribution. UNC-TV in North Carolina broadcasts “Simple Living” at 2:30 and 6:30 p.m. on Sundays.

For the second year, NCFI Polyurethanes of Mount Airy is the show’s corporate sponsor. And, for the first time, Northern Hospital of Surry County is among the business sponsors.

“NCFI Polyurethanes is pleased to underwrite season No. 4 of the ‘Simple Living with Wanda Urbanska’ public television series for a second year now,” said Steve Riddle, NCFI president. “As a manufacturer of premium, energy-saving insulation and cushioning products, we believe our company’s mission of saving energy, protecting the environment and providing environmentally friendly products is compatible with that of ‘Simple Living.’ We are excited about the series’ evolution and its presentation next season of 13 half-hour programs.”

Host and co-producer Wanda Urbanska said she is delighted to work in partnership with NCFI.

“We at ‘Simple Living’ are proud to be associated with NCFI, which won the EPA’s prestigious stratospheric ozone protection award for its energy-saving line of products,” says Urbanska. “It is an added benefit that the company is headquartered in our hometown of Mount Airy, N.C.”

Northern Hospital of Surry County, also in Mount Airy, signed on as a silver sponsor for season 4.

“Our recent — and likely, future — successes with attracting and keeping medical professionals to our community has been with lifestyle-oriented individuals who were attracted to Mount Airy by like-minded individuals,” explained CEO Bill James. “The medical professionals we are attracting like the small-town feel of Mount Airy, its location, and the well-educated, family-oriented peers already here who share a passion for outdoor fitness and ethnic diversity. I see the ‘Simple Living’ public television audience as being similarly inclined.”

For more information, check out www.northernhospital.comFor more information on the energy-saving products of NCFI, visit www.ncfi.com.